Operational, Collaborative & Analytical

Operational, Collaborative & Analytical CRM

There are 3 components that make up CRM:

• Operational
• Collaborative
• Analytical

These 3 components work in tandem with one another to identify, categorise, extract, measure and deliver value. To both customer and business.

Operational CRM: The method, tools, and practice of executing your businesses customer engagement strategy optimised with the support of Collaborative and Analytical CRM.

Collaborative CRM: Aligning your internal data flows. Effectively optimising single customer view. Designing a collaborative group wide CRM contact strategy for your business.

Analytical CRM: Test, learn and iterate measurable value, for both customer and business. The digital laboratory. Analysing, proving, and supporting the constant creation of hypotheses.

We understand that every company has different organisational structures bringing their CRM strategy to life. We love that. It’s creative. It makes collaborative CRM easier to achieve. In addition to being fun!

Improving the understanding and relationship between these 3 functions of CRM will:

• Optimise workflows to enhance productivity
• Design workflows to enhance creativity
• Improve internal communication
• Drive incremental value in cross-selling and up-selling activities
• Create new revenue streams
• Continuously carve out opportunities to create value

Need help structuring your CRM within your organisation? Let’s discuss your goals, understand your growth rate, and deliver a strategy that works for your business needs. Contact us today and let’s schedule a call!